Product and App Managers can also identify when they’ve lost a customer to a competitor by setting geofences around competitor locations – thus detecting when a loyal customer visits their store. Restaurant apps with mobile ordering can provide fresher food and faster service to customers by setting concentric geofences around the store (see image on the left) and sequencing orders based on customers’ estimated time of arrival. For example, Product Managers of airline apps might send a survey prompt when a customer lands and is waiting to deplane. Product Managers can increase engagement by knowing when they have a captive audience. For example, a quick-service restaurant might offer a discounted or free item when the user downloads the app and visits one of their stores to ‘unlock’ the offer. Location-based campaigns that deliver immediate value to users can significantly boost app downloads. Geofencing software is often critical to app acquisition, engagement, and retention.
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